Marketing To Hispanics: Eco-Friendly Behavior Patterns
نویسندگان
چکیده
منابع مشابه
Eco-Apps: Design to Influence Environmentally Friendly Behavior
The search for mechanisms to encourage pro-environmental behavior has ranged from marketing to community events. This study continues the search by exploring how the language and features programmed into mobile social networking applications influence users to experience nature and share those experiences. To guide data analysis, the study uses the social influence network theory and adapts com...
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ژورنال
عنوان ژورنال: International Business & Economics Research Journal (IBER)
سال: 2011
ISSN: 2157-9393,1535-0754
DOI: 10.19030/iber.v10i10.5978